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市场营销
 

我院市场营销专业是省级重点建设专业群中的专业,同时也是市属高校高等教育人才培养创新实验基地项目的专业。

人才培养目标掌握现代市场营销基本理论、基本知识,具有较强的实践能力和操作技能以及初步组织管理能力,能吃苦、会操作、留得住、出业绩、可发展,并拥有良好的职业素养、服务意识、爱岗敬业品格及团队精神, 能从事市场研究、营销策划、销售推广、客户关系维护等业务工作和相应的基层管理工作的高素质技术技能人才。

就业方向大型商贸连锁企业从事市场研究、营销策划、销售推广、客户关系维护等业务工作和相应的基层管理工作。

本专业与苏宁云商集团开展校企紧密型订单式合作办学,设有苏宁销售工程师定向班,在宜家、苏果、苏宁、沃尔玛、中山大厦、孩子王、卫岗乳业等著名企业建立了专业实习与人才培养基地,并在校内建有现代物流与商贸实训中心、市场营销专业课程模拟软件实训室。


The marketing major of our college is the major of provincial key construction professional group, and it is also the specialty of the project of training innovation experiment base of education talents in municipal universities.

Talent training goal:to master basic theories, basic knowledge of modern market, with strong practical ability and operation skills, and preliminary organization management ability, can bear hardships, can operate, to retain, performance, development, and has a good professional quality, service consciousness and team spirit, can be engaged in market research, marketing planning, sales promotion, customer relationship management and other business work and the corresponding basic management skills of high-quality technical personnel.

This major and Suning to carry out school-enterprise compact type of cooperative education, with  Suning sales engineer orientation class. In Ikea, Suguo, Wal-Mart, Yonghui Superstores , Kidswant and other famous enterprises established professional practice and talent cultivation base, and built modern logistics and business training center, marketing professional course simulation software training room.